Redirection
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Adventures in Environmental Health
Impact Analysis has moved and can be found now at http://impactscienceonline.com/wordpress/. Please update your bookmarks and links accordingly, and I'll see you there.
The recent episode where the minutes were leaked from the recent meeting of the BPA (bisphenol-A) Joint Trade Association, attended by Coca-Cola, Alcoa, Crown, North American Metal Packaging Alliance, Inc., Grocery Manufacturers Association (GMA), American Chemistry Council, Del Monte has some moments of humor. I can't say I'm surprised that BPA users turned to an ad campaign over constructive engagement with stakeholders or the shocking alternative of committing to looking for a lower-toxicity or non-toxic alternative for lining canned foods and packaging beverages.
The ham-handedness of the strategizing is surprising though. After reading Trust Us, We’re Experts, I had expected these guys to be a little smoother about their framing: suggesting in so many words that they use fear tactics such as telling consumers they will no longer have access to affordable baby food without BPA; finding "pregnant young mother who would be willing to speak around the country about the benefits of BPA" as their 'holy grail' spokesperson, because they don’t feel they can find a scientific spokesman; directing messages at historically exploited populations including "Hispanic and African Americans and the poor"; and, befriending people that are able to manipulate the legislative process.
My kids are grown, so it’s been awhile since I’ve bought baby food, but isn’t it also packaged in glass jars? Also, a “pregnant young mother” isn’t a spokesman for the safety of BPA. Some nice-looking heading-towards-middle-age mom with an honors student in high school, who could say “look, my kid and I ate food from epoxy resin-lined cans and drunk out of polycarbonate bottles, and my kid is smart and I don’t have breast cancer.” Maybe they couldn’t afford a good communications consultant. There are references to passing the hat to raise the $500K needed for the ad campaign.
It's interesting that you don't see them reaching out to the big plastics manufacturers. The plastics manufacturers might have a parallel effort, or the food container market isn't a big loss to them. It would be interesting to know which, because that might help proponents of a BPA ban in food containers practice a divide and conquer strategy. A total ban on BPA use might not be necessary to have some effective exposure reduction - just phasing out uses such as food containers and dental appliances. I wonder if anyone has done that homework yet (the EU's risk assessment may be a good starting place). Though ACC was in the room, one reason the petrochemical and plastics manufacturers weren’t represented more might be that BPA in food containers isn’t a big portion of their market share.
Another thing that makes the food industry folks appear out of touch is that they don't seem to get social marketing techniques, which might be a good thing because that will slow down their messaging. There’s already a “ban BPA” Facebook page. The activist messaging isn’t that slick yet either, if the clutching-at-their-pearls I’m-shocked-that-industry-is-trying-to-manipulate-us e-mail I got from the Environmental Working Group is any indication (no, I’m not going to bother writing a letter to Coca-Cola telling them to ban BPA; I’m going to continue to not buy their really bad for my health product in un-ecologically sound packaging, which seems to me a better approach to persuade them to change their ways). Hasn’t the activist community thought about accusing these industries of being anti-capitalists, and conspiring to sabotage businesses who are responding to market forces and producing BPA-free products?
Labels: bisphenol-A, risk communication
Some more quick topics of interest while I labor to generate some real content:
Labels: emerging contaminants, formaldehyde, nanotechnology
The title of this article in PLOS-Biology was at first a little scary. Insect resistance to insecticides is the bane of malaria control programs, but I jumped to the conclusion this was talking about making the Anophales mosquito extinct. Wouldn't there be unintended consequences?
Some topics of interest I’ve run across, while I try to generate some real content:
Labels: chromium, DDT, global climate change
I almost forgot I’m a blogger. Nah, not really, but it’s been difficult to keep up lately. I write longer posts, and want to take care to do the homework, so that I’m not producing something that’s misleading. For example, take this recent post by Paul Campos over at Lawyers, Guns and Money. Paul objects to the idea that public health measures involving promoting changes in lifestyle, specifically with what we eat or drink, might help reduce health care costs, or as he says it:
Labels: health promotion, obesity
Ever since I read Breaking the News by James Fallows, I’ve had carried around this sense of unease about how media and professional journalists were executing their roles in a democratic society. In particular, whenever I encountered a newspaper or magazine story about my own little niche, toxic chemicals and the adverse effects associated with them, I often came away feeling dissatisfied that the writer didn’t get it quite right. Still, where would blogging be without newspapers?
Labels: risk communication